Real-time tracking

Navigating the World of Real-Time Tracking in Our Dynamic Age

In the expansive landscape of logistics, where shipments traverse varied distances and routes, the demand for real-time tracking has evolved from a beneficial feature to a mission-critical tool. As global supply chains extend and customer expectations escalate, the absence of effective real-time tracking solutions introduces challenges. This blog explores the hurdles faced without robust tracking systems and unveils the transformative power of adopting these technologies, illustrating their pivotal role with real-world examples.

The current market situation

According to a report by Zippia,Only 6% of companies report full visibility on their supply chain. 69% of companies do not have total visibility. Consider a scenario where a multinational e-commerce giant faces the challenge of managing a high volume of deliveries during a festive season. Without real-time tracking, the company struggles to monitor the exact location and status of each shipment. As a result, delays, lost packages, and customer dissatisfaction become common issues. The lack of real-time insights into the supply chain hampers decision-making, leading to inefficiencies and increased operational costs.

Challenges Without Real-Time Tracking Software

Logistics operations encounter a myriad of challenges when lacking robust real-time tracking solutions, irrespective of the distance traveled.

  • Delayed deliveries due to lack of real-time trackingDelayed delivery:

    Delayed shipments, often caused by unforeseen circumstances such as weather events, border delays, or unexpected route diversions, can have cascading effects on the entire supply chain. Without real-time insights, companies struggle to reroute shipments or allocate resources efficiently, leading to prolonged delivery times and dissatisfied customers.

  • Unoptimized routes:

    Optimizing routes becomes a formidable task without real-time tracking, regardless of the distance covered. Traditional methods of planning may not account for dynamic factors such as traffic conditions, construction resulting in suboptimal route choices. This inefficiency not only impacts operational costs but also contributes to longer lead times, irrespective of whether the shipments travel short or long distances.

  • Decision-making:

    Communication breakdowns are heightened in logistics, where coordination across multiple stakeholders is paramount. The lack of real-time insights hampers a company’s ability to make proactive decisions, leaving them susceptible to disruptions that could have been mitigated with timely intervention. For instance, imagine a truck transporting temperature-sensitive pharmaceuticals. Without real-time monitoring and tracking, the company risks compromising the integrity of the cargo, leading to financial losses and potential regulatory issues.

  • Increased Operational Costs:

    The absence of real-time tracking also contributes to elevated operational costs in the logistics industry. Inaccurate or outdated information about the location and status of goods can lead to suboptimal route planning and scheduling. This, in turn, may result in higher fuel consumption, increased maintenance costs, and a greater need for emergency interventions, all of which can significantly impact the overall expenses of the logistics operation.

  • Poor Customer Satisfaction:

    Limited visibility and inefficient resource management can have a direct impact on customer satisfaction. Delays caused by outdated information or suboptimal resource allocation may lead to missed delivery deadlines and unmet customer expectations. In an era where timely and reliable deliveries are crucial for customer loyalty, a lack of real-time tracking can harm the reputation of logistics companies and negatively influence their customer relationships.

  • Limited Visibility:

    Without real-time tracking, logistics managers face operational delays, hindering their ability to promptly address supply chain issues and potentially leading to customer dissatisfaction. Additionally, inaccurate inventory management becomes a challenge, risking stockouts or overstock situations and increasing operational costs.

  • Inefficient Resource Management:

    The absence of real-time insights complicates resource optimization, resulting in underutilized assets and heightened operational costs. In particular, difficulties in tracking and adjusting routes contribute to fuel inefficiency, elevating carbon emissions, and conflicting with sustainability objectives in the logistics industry.

The Solution: Implementing Robust Real-Time Tracking Software

Real-time tracking solutions emerge as the antidote to the challenges posed by the lack of tracking and visibility, irrespective of the distance covered. Consider a logistics company now equipped with a comprehensive real-time tracking system designed to address the intricacies of shipments, whether short or long-haul.

    • GPS tracking:

      This becomes the backbone of their operations, providing precise location data for each shipment throughout its journey. Automated alerts serve as early warning signals for potential issues, enabling the company to proactively address challenges such as weather-related delays or unexpected route changes. This level of visibility ensures that the company can adapt to changing circumstances in real time, minimizing the impact of disruptions.

    • Temperature monitoring:

      It is integrated into the real-time tracking system, allowing the logistics company to ensure the integrity of perishable goods during transit. This is particularly crucial, whether the shipments cover short or long distances, where maintaining the required temperature conditions is a regulatory and customer satisfaction imperative.

    • Integration:

      Integrations with existing systems minimize disruptions during implementation. The user-friendly interface of the real-time tracking solution ensures that employees across different departments, from dispatch to customer service, can easily adopt the technology

    • Real-time alerts and notifications:

      This is a vital feature in a software helping provide alerts in real-time about route deviations, temperature fluctuations, vehicle ignition status etc. An instant notification to the stakeholders help taking necessary actions to avoid delay and loss.

Real-time tracking minimizes the reliance on manual processes, reducing the risk of human error and streamlining day-to-day operations. The ability to adapt to changing circumstances in real time positions logistics companies as nimble and responsive, crucial attributes in an industry where unpredictability is the norm.

GPS & temperature compliance (3)Elixia’s real-time tracking solution:

Whether using owned vehicles or market vehicles, Elixia provides you with tracking of vehicles in transit for real-time visibility and complete control. There are three ways to track your trips:

  • GPS-based: Our GPS tracking devices continuously track the location of all vehicles,, and we send out real-time alerts in case of any exceptions. We have also integrated with 50+ major GPS vendors to ensure all your trips are captured and displayed on one platform.
  • Integrations: For PTL and courier partners, we integrate with the system to provide real-time tracking updates along with POD details.
  • SIM card: This is the best method to track market vehicles at regular intervals, wherein we track the driver’s cell phone through consent-based SIM card tracking, which doesn’t even need a smartphone.
  • Mobile App: We can also track and trace the location of the vehicles in transit using the driver app (assuming drivers have a smartphone with our app installed) and share real-time status updates with the relevant stakeholders.

Elixia's control towerConclusion

In conclusion, the logistics industry is at a crossroads, and real-time tracking is the compass guiding companies toward success. The challenges posed by diverse distances, varied routes, and dynamic external factors demand innovative solutions, and real-time tracking has emerged as the linchpin that can revolutionize how businesses navigate the complexities of supply chain management. By embracing the power of real-time tracking, logistics companies not only meet but exceed customer expectations in an era where precision, reliability, and transparency are paramount. It’s time to navigate logistics excellence, one real-time insight at a time.

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